I'm Designer: Basic Graphic Design

BASIC GRAPHIC DESIGN

HISTORY

The Egyptians wrote and illustrated narratives on rolls of papyrus to share the stories and art with others. During the Middle Ages, scribes manually copied each individual page of manuscripts to maintain their sacred teachings. The scribes would leave marked sections of the page available for artists to insert drawings and decorations. Using art alongside the carefully lettered text enhanced the religious reading experience.

Due to the development of larger fonts during the Industrial Revolution, posters became a popular form of graphic art used to communicate the latest information as well as to advertise the latest products and services.

The invention and popularity of film and television changed graphic art through the additional aspect of motion as advertising agencies attempted to use kinetics to their advantage.

TASK 1

ROLE OF A GRAPHIC

MEANING OF LOGO

A graphical mark used to identify a company, organization, product or brand. Logos can be displayed along side - or in lieu of - a company's name in order to generate awareness of the company's association with a particular product or service. The particular graphic used may be a stylized version of the company lettering (such as a wordmark) or abstract (such as a shape unrelated to the company lettering).

EXAMPLE OF LOGO

MEANING OF LOGO/SYMBOL
A sign can be defined as a lettered or patterned board that conveys meaning, command, or directions. Another kind of sign is more intangible or spiritual, like, “a sign of success.” For a graphic design discussion, let’s stick to the first definition. Generally speaking, there are three types of signs: symbol, index and icon. Depending on the project requirements, we may be asked to design one or more of these sign types. Let’s look at the differences and some examples of each.
- An icon is directly related to what it represents, the meaning is immediately evident and it can be a smaller part that represents a whole.
- A symbol does not have direct connection to what it represents. The meaning usually needs to be learned through association.

EXAMPLE ICONS /SYMBOL

MEANING OF WEBSITES
Web pages can either be static or dynamic. Static pages show the same content each time they are viewed. Dynamic pages have content that can change each time they are accessed.

EXAMPLE OF WEBSITE

MEANING OF CORPORATE STATIONERY (CALL CARD ,LETTERHEAD,ENVELOP)

used for writing, typing, or printing. Not to be confused with 'stationary' which means not moving or having a fixed position.

Several kinds of paper used in printers, such as Single sheet stationery: Paper cut into standard sizes (such as letter, legal, A4), sold usually in reams of 500 sheets and used mainly with friction-feed printers such as inkjet and laser printers. Continuous stationery: fan-folded paper with sprocket holes on sides and transverse perforations for easy separation into individual sheets, used mainly with impact printers.

EXAMPLE CORPORATE STATIONERY

MEANING OF ADVERTISEMENT

Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is "salesmanship in print.

EXAMPLE OF ADVERTISMENT

MEANING OF BOOK DESIGN

Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole.

EXAMPLE BOOK DESIGN

MEANING OF BROCHURE
A brochure is a booklet or a pamphlet giving information of, and advertising, something. A brochure of theatre programs is a booklet giving details of schedules of plays, the actors, and the others involved in the performances. A tourism brochure is a thin book of a few pages with pictures, giving information about the tour programs organized by the travel company.

EXAMPLE OF BROCHURES

MEANING OF BILLBOARDS

Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the topdesignated market areas. Bulletins are the largest standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic).Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

EXAMPLE OF BILLBOARDS

MEANING OF PRODUCT PACKAGING

Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "displayability" is an important concern. The original slanted-roof metal container used for Log Cabin Syrup was changed to a design that was easier to stack after grocers became reluctant to devote the necessary amounts of shelf space to the awkward packages. Other distribution-related packaging considerations include labeling, opening, size and durability.

EXAMPLE OF PRODUCT PACKAGING

MEANING OF POSTER
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Posters are designed to be both eye-catching and Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to original artwork.

EXAMPLE POSTER

MEANING OF GREETING CARD
A folded card bearing a message of greeting, congratulation, or other sentiment, usually sent or given on a special occasion or holiday.

EXAMPLE GREETING CARDS

TASK 2

ELEMENT OF GRAPHIC DESIGN

Line

In drawing, a line is pen blow or pencil but in graphic design, in a useful magazine.Line because of space divided and draw eye to one particular place. For example, thinking of how a magazine use line separate content, headline and side panel, to neater and more organised.

Colour

Colour is one of elements that are clearest design, for both consumers and designer. It can stand itself,as a background, or applied to other element, linear, form, texture or typography. Colour create one atmosphere in piece and tell a story about brand. Every word colour something different, and combination can change the effect further.

Shape

Form, geometry or organic, increase interest. Form are defined by border, like a line or colour, and they usually used to stress part of page. All finally a form, so you must always think in terms of how various your design element create shape, and how those forms berinteraksi.Form also one of the which can can give impact that is effective in something attractive public interest.

Space

Space that is negative is one of the most common underemployed and misunderstanding invention aspect for page. Site section left empty, whether the white or other colour, help to create one overall image. Using space that negative creating form because you will any other factors.

Texture
It contrary intuition think about texture when piece would never touched. Website and graphic design hinge at view and texture effect on the screen, however. Texture could establish appearance that is more three-dimensional in the two-dimensional surface. It also help build immersive world. Texture is surface that macroscopic.

Scale(size)
Playing with scale and your things size, form, type and other element add interest and emphasis. How boring will a symmetric website by all material similar size. But amount of variation will depend heavily on content deep. Minor variations adjust professional content, while which dare like creative enterprises. scale and size should stable to display more creative.

Value
Value is present in all design. It brightness or darkness of a object, regardless of colour. Value is relative to ground colour and other goods on the page. Value play role in important in a magazine, painting and so on.

TASK 3

ARTIST REFERENCE

Silviya yordanova

My name is Silviya Yordanova . I've always wanted to find a way to create beauty and letting the world know my story. This is where digital art came! I have been into it for a few years now, started in the early 2008. I've found my own style - depicting the reality through a twist of imagination. My works are always a mixture of concept, emotion and a drop of darkness. Photo manipulation has since then become a very important part of me and since I started I've been trying to improve my skills as much as I can. At first it all started as a hobby but in time it became much more. I found that through it many doors of opportunities were opened for me when I was first contacted for a commission, then for another one and with time it became my own little business and I hope for all the best in the future. My passion lies in creating art, trying to make the world a better and beautiful place, into expressing myself through it. My dream is to keep doing what I love for a living and to have the chance to work with publishing companies all around the world.

FEATURES

My work has been featured in magazines all over the world - Advanced Photoshop(UK), Photoshop Creative(UK), Advanced Creation(France), Der Bildbearbeiter(Germany), Dark Beauty Magazine, Pagan Edge, MuseTouch etc. The most recent feature and a huge honor that my work received was when I was offered a feature in Aädenian Ink's artbook about contemporary gothic art called "Out of the Dark".

EXPERIENCES

With over 2 years of professional experience working with publishing companies as well as with self-published authors, I know I can bring your ideas for the perfect cover art to life.

Example

SILENCE (MORTEQUE DEVIANTART)
785 X 1018

Elina Dudina

My name is, Elena Dudina
I was born in Russia.
My father was a military, a fighter pilot. .
I have always drawn and painted, since child.
In 2004 started with sculpture too until I discovered Photoshop in 2008.
Photo manipulator / Illustrator

Example

WILD NYMPH
SIZE : 900 x 900

Jess

Jess
stay german
july 22
Favourite genre of music:
Industrial, Electronic, Jpop, R&B,
Trance, Metal, Pop, Alternativ, Rock ..etc.
Favourite photographer:
Michael vonFindt, C.Slawik, Bob Langrish,
Mark J. Barrett, Monty Sloan
Tools of the Trade
Photoshop CS5/6 Extended ,Wacom Intu os3,Canon EOS 450D + 50D
Anything that can go wrong, will go wrong.

Example

SIZE :1142 X 699
DRAWINGS AND PAINTINGS
I'VE GOT SOME SERIOUS HEALTH ISSUES AGAIN AND THINGS DOESN'T WORK OUT AS GOOD AS THEY GOOD SHOULD SO.IT IS LIKE A DEVIL CIRCLE WHERE IT ISN'T EASY TO GO OUT OF IT

Alector Fencer

Name : Claudya Schmidt
Member since: 28th Sep 2008
Location: Germany
Occupation: freelance artist
Interests: painting, drawing, nature, music, travelling
Bio: Claudya S. also known as AlectorFencer is an unbound artist, born in Germany, who loves nature and travelling. She spends most of her time travellingaround the world with her friends and drawing pictures of the places she has been. Seeing the world gives her most of her inspiration. She completed theexams for Graphic Design in 2006 amongst the best. Her future plans contained to attend the Academy of Visual Arts in Leipzig yet she put this step in hiatus because of a spontaneous move to the UK. Her style especially developed because of heralternative lifestyle.